We're Empire Collective
A Public Relations & Strategic Communications Agency dedicated to truly understanding your brand.
We believe PR should be more than simply pushing out content and writing press releases.
That’s why we take a unique approach by integrating traditional and non-traditional approaches into your public relations strategy. Our goal is to help you build, maintain, and leverage trust for your brand, both online and offline.
Whether you’re a startup, nonprofit, or community organization, we take the time to understand your brand on the deepest level, so we can craft customized, strategic public relations campaigns tailored to your needs. When you partner with Empire Collective, you’ll have a dedicated project manager to oversee every part of your campaign for you.
We’re your boutique public relations and strategic communications agency based in Edmonton, Alberta, and serving brands in the Prairie provinces and across Canada.
Let’s be clear: our approach to PR goes beyond pressing “send” on generic press releases and hoping for the best.
You won’t need to sacrifice your brand values for high-reach influencer partnerships.
No more wasting time and money on partnerships that don’t fit your brand or your goals.
And no more worrying about saying the wrong thing (or avoiding action) when an unexpected crisis hits.
Instead, we create thoughtful communications strategies that combine traditional and non-traditional public relations, so your brand can make the impact it deserves. Including…
Strategically-crafted media pitches targeted to niche, well-researched media contacts
Impactful micro-influencer strategies that build trust and credibility for your brand.
Thoughtful communication strategies that build or repair your reputation and leverage your brand’s existing trust.
Public relations drives conversation, not conversion.
Marketing
drives
conversion
PR
drives
conversation
Our Offerings
Our Approach
Whether you need to gain more public exposure, securing media coverage to build trust with stakeholders, or hosting events to build community, we’re here to manage your reputation.
With our retainer packages, you’ll collaborate with the Empire Collective team on strategic PR campaigns with a dedicated project manager who will oversee all your public relations and digital marketing needs. Say goodbye to needing to manage multiple contractors.
From brainstorming and campaign development to planning, execution, and post-campaign reporting, we manage the entire process for your brand. We keep an eye on your competitors, your industry, and local media to make sure your brand is leading the pack and actively working to achieve your goals.
Retainer Basis
Media & Events
- Media Relations: pitching, media management, media training, spokesperson prep, media conference planning
- Integrated paid and organic social media campaigns
- Media monitoring and strategy development
- Experiential events and brand launch events
Communications
- Stakeholder Communications
- Government Relations
- Crisis Communications
- Change Management
- Full-Scale Communications Planning
Our Approach
Navigating change while staying true to your brand’s authenticity, honesty, and ethics can be challenging.
You’re leading your company through a start-up, growth, or in a crisis, or transition phase. We’ll help build or rebuild your reputation, keep your stakeholders engaged and invested, and strategically manage communications with your channels, as well as with media, government, and donors.
Per-project or retainer basis
Strategic Communications
- Strategic communications planning, including public relations, crisis communications and marketing campaign development
- Team leadership and management
Fractional Team Leadership Services
Social Media: Influencer Relations and UGC Creation
Content creation and social impact retainer add-on.
Influencer Relations
Smaller influencers often have more credibility than those with larger followings. We specialize in creating campaigns with aligned micro and nano-influencers so you can build brand awareness effectively. With our exclusive Creator Connect program, we’ll connect you with the most aligned influencers for your brand.
Per-project or monthly retainer basis
Includes
- Targeted research to find the best influencers for your brand
- Campaign and messaging development
- Coordination
- Post-campaign analytics
UGC (User-Generated Content)
Per-project or monthly retainer basis
Includes
- Targeted research to find the best content creators for your brand
- Campaign and messaging development
- Content development including captions and Reels
- Coordination
- Post-campaign analytics
The Collective
We’re your insider source to industry experts with The Collective
Need updated brand photos for a media push? Or a website update for an upcoming launch? We know sourcing and managing individual contractors can be a hassle.
That’s why we’ve created the Collective, our network of skilled referral partners for projects that align with your public relations campaign. No need to manage multiple contractors or book countless meetings: the Collective incorporates seamlessly to your existing PR retainer. With Empire Collective, our team manages your campaign from start to finish with industry-leading experts or your own in-house marketing team.
Not sure what support you need in the future? No worries. The Collective is always available to Empire Collective clients for both long and short term projects.
To access the Collective, simply inquire during the client onboarding process.
What clients are saying about us
“We use Megan and Empire Collective for all of our client's Public Relations needs and are always taken care of with professionalism. I would highly recommend Empire Collective to anyone needing some creative and sophisticated services to set their Brand apart!”
Social City Consulting
“From consultation to completion of our PR campaign, Megan and her team were professional, responsive and very well-organized. It was our first time engaging in a PR campaign, and Megan made it seamless. We really needed someone to understand our clients and brand and Megan did amazing. We felt we were in good hands at all times. We would highly recommend Megan & Empire Collective Consulting, and we plan to use ECC for PR campaigns in the future!”
Canadian Surrogacy Community
Megan is absolutely fantastic. We have had the pleasure of working with her for several months now, and we look forward to continuing to work with her in the future. The writing she produces for us is clear, concise, and ready to go when we receive it. Her attention to detail is amazing, and she is a quick communicator who is always pleasant to email with. We highly recommend the Empire Collective team!
UpKeep Media
"I have been nothing but thrilled with the assistance provided by Empire Collective Consulting. There has not been a task or project that has not resulted in great results for my business. I highly recommend working with this team. Organized, communicative and knowledgeable are all words that come to mind when describing my experience."
House of Sass and Magic
Flash Design Co.
"We had Megan facilitate a Media Training Master Class for our members at our annual leadership conference, and it was s smashing success! Many participants noted that it was their favourite session of the whole conference! Megan was prepared for the session (which was booked on very short notice) with relevant subject matter examples and a very informative presentation. Our participations found Megan to be just the right combination of profession, relatable, and wise."
Alberta Students’ Executive Council
Megan is absolutely fantastic. We have had the pleasure of working with her for several months now, and we look forward to continuing to work with her in the future. The writing she produces for us is clear, concise, and ready to go when we receive it. Her attention to detail is amazing, and she is a quick communicator who is always pleasant to email with. We highly recommend the Empire Collective team!
UpKeep Media
What clients are saying about us
“We use Megan and Empire Collective for all of our client's Public Relations needs and are always taken care of with professionalism. I would highly recommend Empire Collective to anyone needing some creative and sophisticated services to set their Brand apart!”
Social City Consulting
“From consultation to completion of our PR campaign, Megan and her team were professional, responsive and very well-organized. It was our first time engaging in a PR campaign, and Megan made it seamless. We really needed someone to understand our clients and brand and Megan did amazing. We felt we were in good hands at all times. We would highly recommend Megan & Empire Collective Consulting, and we plan to use ECC for PR campaigns in the future!”
Canadian Surrogacy Community
Megan is absolutely fantastic. We have had the pleasure of working with her for several months now, and we look forward to continuing to work with her in the future. The writing she produces for us is clear, concise, and ready to go when we receive it. Her attention to detail is amazing, and she is a quick communicator who is always pleasant to email with. We highly recommend the Empire Collective team!
UpKeep Media
"I have been nothing but thrilled with the assistance provided by Empire Collective Consulting. There has not been a task or project that has not resulted in great results for my business. I highly recommend working with this team. Organized, communicative and knowledgeable are all words that come to mind when describing my experience."
House of Sass and Magic
Flash Design Co.
"We had Megan facilitate a Media Training Master Class for our members at our annual leadership conference, and it was s smashing success! Many participants noted that it was their favourite session of the whole conference! Megan was prepared for the session (which was booked on very short notice) with relevant subject matter examples and a very informative presentation. Our participations found Megan to be just the right combination of profession, relatable, and wise."
Alberta Students’ Executive Council
Frequently Asked Questions
A: Good news: you don’t need to choose. Public relations builds relationships with the public and media, and creates credibility through earned media coverage. Marketing focuses on driving sales through paid channels. Brands should use both public relations and marketing for the best results.
A: We work with various industries including tech, healthcare, startups, non-profits, lifestyle brands, and educational organizations. We’re skilled at creating PR strategies that fit your specific industry and audience.
A: If your brand is looking to build stronger relationships with the public, improve media visibility, and grow its reputation, it's likely ready for PR. Leverage PR for your startup, non-profit, or organization to create and control your brand's narrative through earned media coverage, building relationships with key stakeholders, and strategically positioning your brand in the marketplace.
A: We work with clients all across Canada. We’re proudly based in Edmonton, Alberta, and we love working with clients across the Prairies, too.
