About

Public Relations and Strategic Communications for Community-Focused Brands

Our unique approach goes beyond usual public relations strategies to gain create conversation, build community, and make an impact.

We're Empire Collective

A Public Relations & Strategic Communications Agency dedicated to truly understanding your brand.

We believe PR should be more than simply pushing out content and writing press releases.

That’s why we take a unique approach by integrating traditional and non-traditional approaches into your public relations strategy. Our goal is to help you build, maintain, and leverage trust for your brand, both online and offline.

Whether you’re a startup, nonprofit, or community organization, we take the time to understand your brand on the deepest level, so we can craft customized, strategic public relations campaigns tailored to your needs. When you partner with Empire Collective, you’ll have a dedicated project manager to oversee every part of your campaign for you.

We’re your boutique public relations and strategic communications agency based in Edmonton, Alberta, and serving brands in the Prairie provinces and across Canada.

We know that building trust, connection, and community for your brand can be a challenge.

That’s why our approach to public relations goes beyond standard strategies. We focus on creating meaningful conversations for lasting impact.

We use traditional and non-traditional strategies to…

Get more downloads for your new app

Build more credibility so you can attract future investors

Rebuild your reputation after a crisis

Earn more leverage for your non-profit in the next government budget

Create more authenticity and trust with your brand 

Past Clients

Meet Our Founder

Megan Normandeau

With a decade of in-house and agency communications experience, Megan founded Empire Collective after seeing a need to combine traditional and non-traditional public relations tactics. Megan works with companies and organizations that may not understand how traditional PR can benefit them, including impact-driven founders, community-focused organizations, and nonprofits. She specializes in strategic communications planning to build and protect influential brands and to help her clients build community, leverage trust and drive conversation.

Our Community Partners

Ready to build community and create conversation for your brand?